Migration to Shopify Plus → Considerations and Strategic Decisions

A migration to Shopify Plus is not just a technical task but a strategic decision that really scale your webshop and its future potential. The migration is about much more than simply transferring data from one platform to another, it’s about rethinking your business, your customers, and your future goals. As an agency, we handle the technical side of things, but it’s essential for you, as a webshop owner, to carefully consider what you want to achieve with the migration. In this article, you can learn more about the key considerations you should make before deciding to migrate to Shopify Plus.

Identify what you need

An important part of the process is understanding why you are considering moving to Shopify Plus. For many businesses, the reason typically comes from limitations with their current platform. This could include anything from slow load times and limited integrations to a lack of scalability or quick support. Shopify Plus is renowned for its stability, flexibility, and ability to handle highly complex tasks and needs. However, to fully leverage the platform’s potential, it’s crucial to identify your current challenges and determine how Shopify Plus can be the right solution for you.

Your business might also be in a phase of rapid expansion where your current platform cannot keep up. Shopify Plus enables you to stay ahead and ensure seamless growth without unnecessary issues arising.

You can read more about the advantages of choosing Shopify Plus here: What are the benefits of Shopify Plus? Considering an upgrade?"

What is the goal of migrating to Shopify Plus?

Once you’ve identified your needs, the next step is to determine the goals you want to achieve with the migration. These goals could include improving your conversion rate, creating a better customer experience, or preparing your webshop for international markets. It’s essential not to focus solely on immediate improvements but also to think long-term. Shopify Plus offers a range of advanced features and integration possibilities that can help your business grow over time.

It’s also important to consider how success will be measured. Will it be an increase in revenue, improved customer satisfaction, or more efficient operations? We recommend figuring out specific key performance indicators (KPIs) that can be evaluated regularly after the migration.

As a Shopify Plus agency, we can help you in setting realistic and measurable goals. You can always book a free consultation with an expert here: Book here.

Book a Free Shopify Plus+ Consultation

Book a meeting today

Consider the budget

The budget is another key consideration. Shopify Plus is a premium solution, and it’s essential to be realistic about the total costs. In addition to the platform’s subscription fee of around $2000, you should account for expenses related to design, development, integrations, and ongoing maintenance. Many businesses underestimate the resources required to ensure a successful migration. That’s why we always recommend partnering with an experienced agency that can help plan and execute the project within your budget.

It’s also important to have an internal project manager or team to collaborate with the agency and ensure all decisions align with your business strategy. We often work closely with the client’s internal team to ensure smooth communication and keep the project on track.

The customer experience

An often overlooked but highly important factor is the customer experience during and after the migration. Any change to your webshop can directly impact your customers’ satisfaction and loyalty. It’s therefore essential to consider how the migration will affect their experience. Will the webshop become faster and more intuitive? Will the checkout process be simpler and more streamlined? Minimizing the risk of errors or disruptions during the transition is also crucial.

To ensure a smooth transition, it’s a good idea to analyze how your customers currently interact with your webshop. Which features are most used, and what can be improved? From there, you can create an experience that not only meets but exceeds their expectations. Customer satisfaction is often one of the most critical indicators of a successful migration.

SEO and traffic

The impact of migration on your SEO is another important consideration. Your organic traffic and ranking on Google are some of the most valuable assets for your webshop. It’s important to consider how URLs, metadata, content, and other elements are managed during the transition. We always recommend implementing 301 redirects to maintain your rankings on Google and ensure that customers clicking on old links don’t encounter errors or 404 pages.

We strongly advise working with an SEO and Google agency to ensure everything is transferred correctly and to safeguard your rankings.

Remember to think long term

Future proofing is a aspect to consider during the migration. Shopify Plus is designed to grow with your business, but this requires long-term thinking. Will your webshop need to support multiple languages and currencies? Are you planning to integrate new marketing tools or third-party apps? By highlighting these considerations into your planning, you can be sure that your webshop not only meets your current needs but is also prepared for future challenges and opportunities.

A future proof webshop is also about flexibility. Shopify Plus allows you to experiment with new strategies, such as subscription-based services or personalized customer experiences, enabling you to adapt and thrive in different markets.

Should we handle the migration for you?

A migration to Shopify Plus is a complex process, but with the right preparation and the right team, it can become a transformative step that truly elevates and scales your webshop. At Arktic Studio, we have the experience and expertise to guide you through the entire process.

Circle Image 1
Circle Image 2

Contact us today to learn more about how we can help you migrate to Shopify Plus.

Are you looking for an Shopify Plus agency?

As a Shopify partner, we work with brands on both Shopify and Shopify Plus to create the best webshops. We focus on delivering solutions that are both user-friendly and efficient, ensuring your customers have an exceptional experience.

Your Name
Your Email
Your Number Phone
Estimated project budget

Our recent cases

From optimizations to customized themes and beyond, see how our expertise has empowered clients to achieve remarkable growth and efficiency.

Our recent cases
CUSTOM THEME DEVELOPMENT

A UNIQUE SHOPIFY THEME THAT PERFECTLY CAPTURED THE BRAND'S LUXURIOUS AND HOLISTIC IDENTITY.

Our recent cases
Shopify Plus+

THROUGH OUR TAILORED GROWTH RETAINER SERVICE, WE HAVE ASSUMED RESPONSIBILITY FOR MANAGING AND OPTIMIZING THEIR SHOPIFY PLATFORM.

Our recent cases
CRO

WE CREATED A SMOOTHER AND MORE ENJOYABLE SHOPPING EXPERIENCE, RESULTING IN A SIGNIFICANT IMPROVEMENT IN CONVERSION RATE

Our recent cases

RESOLVING DAY-TO-DAY ISSUES OR IMPLEMENTING STRATEGIC IMPROVEMENTS, WE’VE BEEN THERE TO HELP THEM SUCCEED.

Our recent cases
GROWTH RETAINER

SECOND-HAND FOOTBALL SHIRTS FOR FANS WHO VALUE AUTHENTICITY AND SUSTAINABILITY.